Curbio
Curbio is a company in the real estate sector, offering fix-now pay-when-you-sell home improvement and renovation services to homeowners to ready their properties for selling.
Screen capture of the previous version of the homepage.
Screen capture of redesigned homepage.
Conceptual Intervention
Photography of tasteful living spaces has great appeal. The value proposition was to 1.) Switch emphasis on the homepage from the transaction between agents & homeowners to showing the quality and impact of Curbio’s renovation results. 2.) Give more prominence to ROI for homeowners, realtors, and agents after Curbio’s intervention.
Practical Intervention
The new personality of the brand surfaced through:
- Revamp of WP theme template to apply new corporate color scheme and typography.
- Surfacing of property transformation through before-after slideshows; curated as needed by location, job type, partner brokerage, real estate agent, or other.
- Highlight of ROI potential for partnering with agents, homeowners, brokerages, and vendors.
- Highlight of Curbio's market network in the US.
- Addition of landing pages to reinforce the tech approach.
Contrast Study
Inspired by interior design colors, the color palette for the website redesign included varied shades of gray/beige for big background areas. The contrast study does an all-to-all juxtaposition of the colors from the set, propitiating color tweaking to finely articulate different contrast values for section transition.
Contrast study for gray scales of the palette.
The before-after slideshow was developed as an ACF to be deployed anywhere throughout the site.
Property Transformation Before-after Slide-Show
Designed and developed with WP ACF, the Before-after Recent Projects slideshow allows to easily place, anywhere throughout the site, curated stories of intervention by Curbio across markets, zones, levels of complexity, or partnerships. The module automatically populates available resources from existing projects, photos, and transaction specs as available. Optionally, resources can be curated manually.
Interactive ROI Calculator
Sober gammification of key ROI aspects of the business per target audience. The development was a custom full stack implementation.
Revenue ROI calculator for brokers.
Number of listings ROI calculator for agents.
Product Page
Highlight of key features of the Curbio app, which was introduced to simplify and expedite processes for real estate agents and homeowners, completely transforming financing, remodeling and selling experiences from tedious to at-fingertips.
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