DMI (DNA Medicine Institute)
DMI (DNA Medicine Institute) is a Cambridge, MA based company dedicated to the development of innovative medical technology for diagnostics.
My Role: In-house Creative
I was responsible for graphic design, graphic communication, and advertising from concept to execution. Under this role, I was in charge of creating marketing and corporate identity materials, 3D animation of prototypes and scientific concepts, video editing, web design, and full-stack development and management for web.
DMI, Grand Prize Winner of the XPRIZE Nokia Sensing Xchallenge 2 Competition
With the rHEALTH technology, an advanced micro-volume biomarker analyzer, DMI, and its subsidiary company GigaDx, won the XPRIZE NOKIA Sensing XCHALLENGE 2 competition, a contest for discovering the next generation of sensors for the life sciences. See news coverage about the competition.
For the competition, I was in charge of:
- Working with engineers and developers to design the UI for mobile devices to interface with the hardware of DMI's technology
- Scripting, filming and editing of video tutorials to explain how to use the technology
- Creating a communication strategy to promote our team's approach and the competition itself through social media
Social media campaign to promote team DMI at the Nokia Sensing Xchallenge 2 Competition.
Though 3D rendering, some of DMI's technological innovations were featured in this ad.
Corporate Design Needs
- Stationery
- Website
- Infographics and presentation materials
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